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Unibet Review Update: Operator Announces Plans to Exit North American Market

Chris Lollis
Written by:
Last Updated: May 1st, 2024

Kindred Group announced that it is shutting down all of its North American operations. As a result, Unibet Sportsbook and Casino will exit every U.S. market and Ontario by the end of Q2 2024.

Unibet Sportsbook is currently operating in Arizona, Indiana, New Jersey, Pennsylvania, and Virginia. Unibet Casino currently operates in New Jersey and Pennsylvania. Both the sportsbook and casino were operating in Ontario.

Unibet has struggled to gain a footing in North America, and the move will allow Kindred to focus its efforts on other markets including Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Malta, Sweden, and the UK.

The process is being called a 'controlled withdraw', which will allow current players plenty of time to withdraw funds. If you are considering opening a Unibet account, we recommend browsing alternative sportsbook reviews and current promotions.

Sportsbook Reviews Sportsbook Promotions
Unibet Sportsbook Review Summary

Final Verdict:
Unibet Sportsbook is a great option for bettors in New Jersey and Pennsylvania who can take advantage of the casino rewards program. However, there are far better sportsbook apps available in most betting markets.

EatWatchBet Rating:
4.3 out of 5
Website and Mobile App
Odds and Payouts
Betting Options
Welcome Offers
Rewards Program
Customer Support

21+. Please Gamble Responsibly. Gambling Problem? Call 1-800-GAMBLER.

Unibet Sportsbook Pros and Cons


  • Player-friendly odds and daily payout boosts for same game parlays.
  • Industry-leading customer support by phone, live chat, and email.
  • Great casino app for players in New Jersey and Pennsylvania.


  • Website and mobile app feel dated compared to top U.S. sportsbooks.
  • Conservative welcome offer with a low cap ($100 in most states).
  • Rewards program not as attractive as Caesars and BetMGM.
unibet sports betting overview

Unibet Review Summary

Despite boasting over 16 million players worldwide, Unibet is still a relatively new name for most US sports gamblers. In fact, their first brick-and-mortar location in the US did not open until October of 2020. That being said, Unibet has built a solid reputation in the US over a relatively short period of time.

Don't let Unibet's lack of US experience deter you from trying them out. Unibet is one of the most respected sportsbook brands in Europe, and they've been around since 1997. They even have marketing deals in place with the New Jersey Devils and Philadelphia Eagles, so that should make all sports investors rest easy.

While they may have gotten a late start, they are beginning to make up ground quickly and are now operating in six US states including Pennsylvania, Indiana, Iowa, Arizona, New Jersey, and Virginia. Unibet also went live in Ontario not too long ago, so that is another lucrative sports betting market that should help bolster their brand.

Unibet players consistently rave about both the quality of the lines, consistently low juice, and reliable customer support. As the brand grows in the US, expect the website and app to improve as well, making Unibet a force to reckon with in the online sports betting industry. Unibet Casino should continue to grow in popularity as well.

Unibet Reviews from Current Customers

When comparing sportsbooks, it pays to check out the opinions of their current player pool. We've compiled reviews and ratings for Unibet Sportsbook across both the App Store and Play Store. Find the current Unibet rating on each platform, as well as an aggregate rating across all reviews, in the table below.

Our team read over lots of Unibet reviews to identify what current players think are the best and worst features of Unibet's online gambling sites. It is worth noting that online reviews tend to swing more negatively than positively by nature, so an aggregate rating of 4.0 is an incredibly positive sentiment from existing players on both the Apple App Store and Google Play Store.

Sportsbook App Unibet
App Store Rating 3.6 (1,700 Reviews)
Play Store Rating 4.2 (7,600 Reviews)
Total Reviews 9,300
Aggregate Rating 4.1
Best Feature Great Odds and Payouts
Worst Feature Outdated App and Website
Unibet Odds and Juice Review

Unibet Sportsbook Lines and Juice

4.7 out of 5

While there are certainly going to be instances where Unibet lags behind industry leaders like PointsBet, particularly when it comes to the technology that powers their sportsbook, they make up ground with their industry-best betting odds and juice. If you are a bettor who likes to shop lines, chances are you are going to be a big fan of Unibet.

A recent review of Unibet's juice found they were lower than both FanDuel and DraftKings over 50% of the time and offered identical juice for the majority of the other games. Lines don't move quite as fast on Unibet, but you can bet with 16 million players they are updated constantly both prior to the start of contests and as they are live.

Just how low is the juice at Unibet? We took a look at some NFL betting markets and compared them with some of Unibet's competitors. Out of the 16 NFL games on the slate, Unibet is offering some type of reduced juice in 14 of them! On some NFL sides, Unibet is even offering juice of -107, -103, and +100.

We talk ad nauseam about the importance of juice and its astounding effect on a sports bettor's bankroll. Just think of all the cash you could save by laying -107 instead of the standard -110 over the course of an entire football season. This factor alone makes Unibet a must-have sportsbook if they are offered in your state.

Sports bettors will love the variety of betting markets that Unibet offers. As expected, Unibet offers all the major sports, but they also put lines up for obscure sports like Cricket, Darts, Surfing, and Water Polo. There truly is something for every sports bettor at Unibet. They offer lots of international leagues as well, which is something other betting sites don't always provide.

Unibet App and Website

4.2 out of 5

The website and app portion of this review is where things get a bit harsh for Unibet. The Unibet Sportsbook website and app, while completely functional, are both dated and could use a facelift. However, the green and white colors do mix well together.

They do offer live betting, but most bettors agree that the site's interface is extremely important when it comes to betting live. The problem is that Unibet's product is nowhere near as intuitive as what you find with the industry leaders.

One positive thing we will say about both the desktop and mobile product from Unibet is that it is extremely reliable, never down, and very fast loading. Essentially they have traded some bells and whistles for performance, a decision many gamblers are just fine with.

Overall though, we don't mind the basic layout of the Unibet website and app. The column on the left-hand side makes it easy to find the sport that you want to bet on. Just a little TLC is needed to make the live betting experience a bit better, but overall it's a decent online sports betting site.

Unibet also has an online casino that gamblers in Pennsylvania and New Jersey will love along with their online sportsbook! They have over 700 casino games for gamblers to enjoy. Some of these online casino games are incredibly popular, like the Triple Da Vinci Diamond online slots. They also offer casino poker, table games, and some live casino games!

Unibet Promotions Review

Unibet New Player Promotions

4.1 out of 5

Unibet's new player promotion is great for the casual or new gambler looking to double whatever their initial deposit is. Have a bet you love this week? Throw your entire deposit on it and get a full refund if it fails to cash. The risk-free bet welcome bonus is something that all gamblers love when using an online sportsbook or online casino.

The current Unibet promo code offer includes a second chance bet worth up to $100. With this offer, if your first bet fails to win, Unibet will give you a bet credit back equal to the first wager, up to $100.

The best part about both of these bonus code offers is that they come with an industry-best 1x rollover requirement. These are undeniably the most player-friendly terms attached to an offer in the industry. The only competitor in the online gambling industry that matches these good terms is BetRivers Sportsbook.

As far as existing player promos, Unibet Online Sportsbook does a decent job of offering daily odds boosts. We say decent only because they only offer three or four boosts a day. That pales in comparison to Caesars Sportsbook or BetMGM Sportsbook, as both offer upwards of 20 boosts per day!

Nevertheless, Unibet does okay with their boosts. Our only complaint is that some days they don't offer any daily odds boosts at all, which is a bit disheartening.

Unibet Customer Support

4.6 out of 5

We include several factors in our customer support grade. The first, and most obvious, is the type of support provided by the sportsbook.

In the case of Unibet, that includes not only chat and email (industry standard currently) but phone support, which is something very few (if any) US sportsbooks currently offer to their players. You can reach a live customer service agent from 8 AM to 11 PM each day, which is great if you ever have any serious issues that can't be resolved via email.

The second factor is player reviews, and while the actual support from Unibet is strong, the player reviews simply are not great. The app currently has a rating under three on both Apple and Android. The reason for the low grade is a poor overall layout and slow updates.

That being said, the latest version of the app improved the UX, and the most recent reviews have been overwhelmingly positive. Since they have more support options than any of their competitors, customer service is a clear positive for Unibet.

Unibet Cashier Options

4.6 out of 5

We include several factors in our customer support grade. The first, and most obvious, is the type of support provided by the sportsbook.

Cashier options are another strength of Unibet. Whether you are looking to make a deposit or a withdrawal, the process is smooth and streamlined. Unibet customers can use any major credit card, debit card, prepaid card, Netteller, or PayPal.

Customers will be pleased that Unibet never charges any type of fee for depositing or withdrawing funds! Players in New Jersey can even visit Hard Rock Hotel & Casino in Atlantic City to make deposits or withdrawals at the casino cage.

We didn't give Unibet a perfect score for this category because it can take up to three business days to get a withdrawal request processed. Still, though, that's not too long of a waiting period and falls right in the middle of the pack when compared to some of Unibet's competitors.

21+ to wager. Please Gamble Responsibly. Gambling problem? Call 1-800-GAMBLER. Call 1-800-NEXT-STEP (AZ), 1-877-770-7867(CO), 1-800-522-4700 (KS, NV), 1-800-BETS-OFF (IA), 1-800-9-WITH-IT (IN), 1-877-770-STOP (7867) (LA), Call 1-800-327-5050 (MA), Call 1-800-GAMBLER or visit (MD), 1-800-270-7117 for confidential help (MI). Call 877-8-HOPENY or text HOPENY (467369) (NY), 1-888-532-3500 (VA).

Chris Lollis

Chris Lollis is a sports betting expert that has covered the industry for more than a decade. Over that time he has covered everything from the repeal of PASPA to the state-by-state legislative changes. Chris serves as the Head of Content at EatWatchBet, and is responsible for tracking latest news and updates from every U.S. sportsbook.