Despite boasting over 16 million players worldwide, Unibet is still a relatively new name for most US sports bettors. In fact, their first brick-and-mortar location in the US did not open until October of 2020. While they may have gotten a late start, they are beginning to make up ground quickly and are now operating in three US states including Pennsylvania, Indiana, and New Jersey.
Unibet players consistently rave about both the quality of the lines, consistently low juice, and reliable customer support. As the brand grows in the US, expect the website and app to improve as well, making Unibet a force to reckon with.
While there are certainly going to be instances where Unibet lags behind industry leaders like PointsBet, particularly when it comes to the technology that powers their sportsbook, they make up ground with their industry-best lines and juice. If you are bettor that likes to shop lines, chances are you are going to be a big fan of Unibet.
A recent review of Unibet's juice found they were lower than both FanDuel and DraftKings over 50% of the time and offered identical juice for the majority of the other games. Lines don't move quite as fast on Unibet, but you can bet with 16 million players they are updated constantly both prior to the start of contests and as they are live.
This is where things get a bit harsh for Unibet. The website and app, while completely functional, are both dated and could use a facelift. They do offer live betting, but most bettors agree that the site's interface is extremely important when it comes to betting live and Unibet's product is no where near as intuitive as what you find with the industry leaders.
One positive thing we will say about both the desktop and mobile product from Unibet is that it is extremely reliable, never down, and very fast loading. Essentially they have traded some bells-and-whistles for performance, a decision many gamblers are just fine with.
Unibet's new player promotion is great for the casual or new gambler just looking to throw $10-$20 down on a game. New players can receive a $20 instant bonus with a minimum deposit of just $10. Additionally, you will receive a 100% deposit bonus up to $250 in the form of a free bet.
The best part about both of these bonus code offers is that they come with an industry-best 1x rollover requirement. These are undeniably the most player-friendly terms attached to an offer in the industry as of early June.
We include several factors in our customer support grade. The first, and most obvious, is the type of support provided by the sportsbook. In the case of Unibet, that includes not only chat and email (industry standard currently) but phone support, which is something very few (if any) US sportsbooks currently offer to their players.
The second factor is player reviews, and while the actual support from Unibet is strong, the player reviews simply are not great. The app currently has a rating under 3 on both Apple and Android. The reason for the low grade is a poor overall layout and slow updates.
That being said, the latest version of the app improved the UX and the most recent reviews have been overwhelmingly positive. Combined with more support options than any of their competitors, and customer service is a clear positive for Unibet.