By now, most US sports bettors are familiar with the name DraftKings. The company has been around since 2012, operating exclusively as a daily fantasy sports website prior to launching their sportsbook in 2019.
Having a player pool of millions of DFS players here in the US allowed both DraftKings and FanDuel to have a leg up on their competition once sports betting was officially legalized.
Today, DraftKings holds roughly a 27% share of the US sports betting market, but is the product worthy of that large of a chunk of the total handle here in the US? We will break down exactly that question in this DraftKings sportsbook review.
Looking at our ratings for the DraftKings sports, lines and juice is clearly the only place we see them really trailing their competition. That being said, it is not all bad for DK so let's start with the positive.
Lines on the DraftKings sportsbook update constantly, are consistently well set, and their live betting odds are a close to perfect as you will find in the US sports betting market. As a sports bettor, you will be hard-pressed to find anything wrong with the lines and odds at DraftKings.
So if lines are great, then clearly the juice is what we are taking issue with at DraftKings. There are really two points worth considering here. The first is that placing the same bet on DraftKings and a sportsbook like PointsBet will almost always pay out less on DraftKings. The second is that you can make the argument that, in 2021, all sportsbooks have fast updating lines and a solid website and app... which means juice is arguably the number one thing you should be considering when choosing a book.
It is worth pointing out that DraftKings is not necessarily the worst book in the US market when it comes to juice, and often times FanDuel can be even worse. Because these two books combine for a market share greater than 60%, they can afford to keep juice high while smaller books are forced to lower juice to try to attract new bettors.
The overall quality of the DraftKings sportsbook website and app is where they separate themselves from just about every sportsbook outside of FanDuel. The company is clearly committed to providing the absolute best possible betting experience to their users and it shows.
Having the resources and player pool that DraftKings does means they are able to build an infrastructure for their website, app, and data provider that guarantees no down time, lag issues, or any other technical headaches that have plagued other sportsbooks. While other sportsbooks have outdated user interfaces and suffer from bottlenecking during peak traffic hours, DraftKings always runs flawlessly.
The DraftKings app, with nearly 200,000 reviews on the App Store, has a ridiculous 4.8 star rating (out of 5). Clearly sports bettors love using this app and there are several features that help it stand out including a near perfect live betting experience, more player props than any other sportsbook in the industry, and a layout that makes it easy to move between sports, events, and bet types.
That being said, there are two reasons we rate DraftKings promotions at only 4 stars, a rating that is actually our lowest promo score in the US currently.
The first is the match-rate. At 20%, this is more than 2x the next lowest deposit match rate in the industry
The second reason is the terms and conditions attached to using a DraftKings promo code. Not only do you get less bonus for your deposit, but that bonus 'drip feeds' into your account at a rate of $1 per $25 bet. So, if you receive the max $1,500 bonus ($7,500 deposit required), you would subsequently have to place $187,500 in bets to ever receive that full bonus. Good luck.
To be fair, we may have been a bit harsh on DraftKings regarding their unfavorable juice earlier, but we think we are being generous with a 4.5 star rating here on customer service. The first thing we consider is overall player satisfaction, and with overwhelmingly positive player reviews everywhere this is clearly an area DraftKings shines.
These positive reviews clearly reflect that bettors are happy with the product they are receiving. However, what happens when you are not satisfied? What support options are available? This is where DraftKings does not quite fit the bill in our opinion.
At the moment, DraftKings offers support on the contact us page of their website through one medium: email/ticket. Submit an email, their support system generates a ticket, and an agent addresses your concern. While for the majority of issues this may suffice, what if you are having trouble finding or placing a bet moments before a game starts? Waiting for a response to an email is less than ideal in these situations, and every other US sportsbook offers a 24/7/365 live chat option for exactly this reason.