Pariplay has announced a fresh deal with DraftKings that will bring Konami’s games to the casino’s New Jersey audience. Since bursting onto the scene in 2010, Pariplay has made an indelible impact on the global gambling industry as one of the finest content providers and gaming aggregators.
Interestingly, this collaboration comes barely eight months after Pariplay added Konami Gaming content to its cutting-edge Fusion aggregation platform. As a subsidiary of NeoGames, Pariplay also hosts some of the most revolutionary gaming products on the market, drawn from a large number of independent suppliers.
Konami Exclusives May Strengthen DraftKings’s Position as NJ’s Leading Online Casino
With this deal in place, DraftKings is set to be the first casino brand to launch Konami Gaming titles in New Jersey. Not only will DraftKings consolidate its place as a leading betting and gaming company in the Garden State, but it will also offer its customers exclusive slots and table game releases.
“Both DraftKings and Konami are iconic names both in North America and around the world. Connecting both parties to players is a very exciting moment for us,” Shivan Patel, the VP of Pariplay North America said in a public statement.
“Konami’s heritage in the land-based sector plays very well with online players and with such a large audience to put its game in front of through DraftKings, the potential of this launch is huge.”
DraftKings currently operates in New Jersey under the Resorts Digital Gaming internet gaming license. In June 2023, Resorts Digital generated $35.6 million in iGaming revenue, including receipts from DraftKings as a third-party operator. This impressive amount placed the license holder as the third highest grossing internet gaming brand in the state.
Resorts Digital saw a 26.8% year-over-year revenue increase in June 2023 on its iGaming offerings, the third highest growth recorded in the period. As more exclusives pour into the platform, especially from a renowned operator from Konami, the potential for a revenue boost is simply too immense to be ignored.
Konami represents a perfect blend of two generations of casino gaming, cutting across offline and online gambling channels. The supplier would look to bring its famous brick-and-mortar titles to a fresh audience by integrating its classic releases into immersive online systems. Atlantic City players can also expect niched games for an American audience, as well as a catalog of upcoming releases to choose from.
4-Month-Old Partnership Between Pariplay and DraftKings Paying Mutual Dividends
Although the collaboration between DraftKings and Pariplay has only lasted four months, both brands have begun reaping the benefits of their online gaming partnership. In March 2023, DraftKings New Jersey struck its first deal with NeoGames’ Pariplay. This allowed the casino to feature thousands of games from Pariplay’s in-house studio, Wizard Games.
A partnership with DraftKings in New Jersey has been instrumental to helping Pariplay consolidate on its operations across the USA and the entire continent. Pariplay has also set plans in motion to simultaneously phase in Konami Gaming content into Michigan markets through DraftKings.
Pariplay has licenses in New Jersey, Michigan, West Virginia, Pennsylvania and Connecticut, five of the six US states where online casino gaming is currently legal. In Canada, the aggregator has since acquired permits to operate in Alberta and Ontario, with regulatory approval pending in five Canadian provinces.
According to Pariplay, all of these partnerships are geared towards reinforcing its position as the key aggregator in North America. The aggregator also recognized DraftKings’ benefits from their mutual agreement.
“DraftKings, the sole vertically integrated sports betting operator in the United States, has already seen success in New Jersey and Michigan with the launch of content from Wizard Games, Pariplay’s in-house games studio,” a statement from Pariplay read.
While it is too early to predict how profitable the existing multi-year deal between both companies would end, initial indicators point to a mutually beneficial phase for the involved parties.
