Toronto-based Bragg Gaming Group announced on May 14 that it has entered into a binding term sheet to acquire Drayton International, a diversified gaming technology and content platform, for 4.5 million newly issued Bragg common shares priced at $2.00 each, valuing the deal at approximately $9 million. The acquisition is expected to close in the third quarter of 2026, subject to regulatory approvals and listing requirements on both the Toronto Stock Exchange and Nasdaq.
Drayton is a multi-asset platform with equity interests in five game development studios and full ownership of three technology and distribution platforms. The combination dramatically expands Bragg’s proprietary content library and, perhaps more significantly, opens a path into the advance deposit wagering market, which is available in more than 30 US states where traditional online casino gaming remains unregulated.
What Bragg Is Getting in the Deal
Drayton’s studio portfolio includes Boomerang Studios, which holds 80 published casino titles and debuted on Eilers and Krejcik’s 2026 Top 50 US suppliers list; Dream Streak Gaming, which has developed a proprietary hybrid slot engine that maps live horse-race results to slot mechanics; Rise Gaming, a vertically integrated studio with full IP ownership across several game series; Hit Squad, a US-focused omni-channel studio whose Sweet 16 Blackjack ranked ninth on Eilers and Krejcik’s US Top Table Games list in April 2026; and Neotopia, a specialist creative studio that provides premium art and design for the other studios in the portfolio.
The technology assets Bragg is acquiring include Arc Gaming, a proprietary content aggregation and distribution platform that serves as the exclusive aggregator for the BetMakers Tote platform, one of only three major tote platforms in the US that supply horse-racing data to ADW operators. Vision PlAI is a patent-pending AI-powered software platform enabling data-driven game development and personalization. The third platform, 3 Shores, is a portfolio of performance marketing and affiliate assets focused on gaming customer acquisition.
In connection with the transaction, gaming entrepreneur Matt Davey, founder and chairman of Tekkorp Capital, will join Bragg’s board of directors as non-executive chairman. Davey previously built NYX Gaming Group into one of the most influential content aggregators in iGaming history before selling it to Scientific Games for approximately $631 million in 2018. Davey purchased a block of 1 million Bragg shares in a private transaction in February 2026, and the Drayton deal will give him approximately a 10 percent ownership stake in Bragg overall.
Strategic Rationale and ADW Opportunity
The most strategically significant element of the deal for Bragg’s US growth ambitions is the entrance into the ADW content space. Traditional online casino gaming is currently authorized in just seven US states, but ADW is legal in more than 30 states, meaning the Dream Streak Gaming and Arc Gaming assets could expand Bragg’s US market reach by more than 400 percent once the BetMakers ADW platform deployment goes live in July 2026. The hybrid slot mechanic that uses live horse-race outcomes as the engine for slot-style results represents a novel content category that sits at the intersection of gambling formats, and Bragg management cited it as a key driver of the deal’s strategic logic.
Bragg CEO Matevz Mazij said the acquisition reflects the company’s evolution into a data-rich, content-first organization and represents its first entry into the ADW space. The deal comes as Bragg has been expanding in Brazil and pursuing additional North American operator partnerships, positioning the combined entity to compete across multiple regulatory frameworks with a significantly broadened content and technology stack.
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