Sportradar Group AG announced a landmark multi-year global partnership with Kalshi on June 8, positioning Sportradar as an official data and solutions provider for the world's largest prediction market platform. The deal covers official sports data and live odds, fan engagement content, customer acquisition tools, and integrity monitoring services across Major League Baseball, the NHL, Major League Soccer, and the UFC. Sportradar's shares rose 8.8 percent on the day of the announcement.
This is the first time Sportradar has entered a formal data partnership with a prediction market. The company has long been the primary data infrastructure provider for major US sportsbooks including DraftKings and FanDuel, and the Kalshi deal extends that role into a new market segment that has grown rapidly over the past two years. According to Sportradar CEO Carsten Koerl, the company views prediction markets as a natural extension of the compliant sports data ecosystem it has built for traditional sports betting.
The Scope of the Partnership
Sportradar's Prediction Services division will supply Kalshi with fast and accurate official league data and live odds for pre-game and in-play markets, dynamic real-time content designed to drive user engagement, marketing and customer acquisition solutions, and a comprehensive integrity framework built around Sportradar's UFDS AI detection system and the Sportradar Integrity Exchange network. The deal also allows Sportradar to establish agreements directly with Kalshi's brokers and market makers, extending the data infrastructure across the broader Kalshi ecosystem.
The NBA is not included in the deal. Commissioner Adam Silver has indicated the league is still evaluating prediction markets, and Sportradar declined to comment on why certain league partners are absent from the agreement. The inclusion of MLB, NHL, MLS, and UFC is notable because those leagues have recently struck marketing and data agreements with prediction market platforms, signaling their willingness to engage commercially with the space.
Kalshi CEO Tarek Mansour highlighted the settlement and integrity aspects of the deal, noting that official data enables quicker trade resolution and a more secure trading environment for users. For Kalshi, which is operating amid significant regulatory scrutiny across multiple US states, aligning with Sportradar's compliance infrastructure is both a product upgrade and a credibility signal to regulators.
What This Means for the Industry
The Sportradar-Kalshi deal is significant beyond just the two companies involved. It establishes a template for how prediction market platforms can access the same official data infrastructure that traditional sportsbooks rely on, which has implications for regulatory discussions about classification and oversight of prediction markets. If prediction market operators can demonstrate they operate with the same integrity monitoring and data standards as licensed sportsbooks, it strengthens their argument for a regulatory framework distinct from state gambling laws.
For bettors and traders on prediction markets, the partnership means faster, more accurate settlement of contracts tied to real sports outcomes. In markets where fractions of a second in data feeds matter for in-play trading, official data agreements are a meaningful operational advantage. You can compare the major prediction market platforms and see how Kalshi stacks up against competitors in our guide to betting exchanges and prediction platforms.
