Polymarket Becomes Official Prediction Market Provider of the ATP Tour, Lands Exclusive US Streaming Rights

Polymarket has been named the official prediction market provider of the ATP Tour, a deal that also hands the platform exclusive US streaming rights to live ATP matches. The agreement was struck with Tennis Data Innovations (TDI), the joint venture between ATP Tour, Inc. and ATP Media Holdings that controls official data and streaming rights across the men’s tours.

Under the arrangement, Polymarket becomes the exclusive ATP streaming destination within the US prediction-market category, pairing live match video directly with real-time trading markets on its platform. It’s the latest and most ambitious expansion yet of Polymarket’s rapidly growing sports portfolio, which already includes tie-ups with MLB, MLS, UFC and other leagues.

Streaming, Data and Integrity Bundled Into One Deal

The rights cover an enormous slate — roughly 20,000 matches per ATP season, spanning main draw and qualifying singles and doubles across both the ATP Tour and the ATP Challenger Tour. That includes marquee stops like Indian Wells, the Miami Open, the Cincinnati Open and the season-ending Nitto ATP Finals.

Live streams will flow through TDI, while Sportradar — TDI’s exclusive distribution partner — supplies official real-time data and odds used for market settlements. Polymarket will also lean on Sportradar’s integrity monitoring as part of the setup, a now-standard feature of these prediction-market league partnerships as regulators and leagues keep a close eye on suspicious trading patterns.

“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket. He added that the company is “working closely with tennis governing bodies to help protect the integrity of the sport.”

David Lampitt, CEO of TDI, called Polymarket “a leader in its category” and said the partnership gives fans “another way to connect with the sport throughout the season.” Borod told Axios the deal is the first product of its kind executed in the United States, combining exclusive streaming and exclusive data in a single marketplace — and noted that trading volume tends to climb as matches wear on, with intensity building deeper into a match.

The Latest Piece of a Fast-Growing Portfolio

The ATP deal extends a run of league partnerships Polymarket has assembled over the past year. The company signed a multi-year deal with MLB in March, was named the official and exclusive prediction market partner of UFC and Zuffa Boxing last November, and struck agreements with MLS and other properties along the way. Just days before the ATP news broke, Polymarket also expanded its partnership with Genius Sports to add streaming and data rights covering competitions including Serie A, Bundesliga, La Liga and Liga MX.

What sets the ATP agreement apart, according to company representatives, is that it goes beyond the branding-and-data template of those earlier deals into live media rights and direct product integration — fans can watch the match and trade on it in the same place. Polymarket also picks up a year-round tennis calendar under the deal, which executives say should support sustained engagement between marquee tournaments rather than activity spiking only around the majors.

For bettors and market watchers who like to track odds and data alongside a game, the same real-time appetite is reflected in traditional sportsbook markets — tools like live odds tracking let fans follow shifting lines the same way prediction-market traders watch momentum swing point by point.

As prediction markets continue stacking up official league partnerships, the ATP agreement is a signal that the category is no longer chasing just branding rights — it’s angling for the full fan experience, streaming included.