New Jersey’s online casino market just added a 30th licensed operator. Vegas Club Casino went live this week under a market-access agreement with Caesars Entertainment, becoming the third new internet casino to launch in the state since June and pushing the Garden State’s regulated iGaming lineup to a new high.
The platform was built by G2 Digital, a company founded by industry veterans Greg Carlin and Dan Alexander. For Carlin, the launch marks his first online casino venture since departing as CEO of Rush Street Interactive and Rush Street Gaming. He now leads Granite State Gaming and Hospitality, which already operates the Beach Club Casino and Lilac Club Casino in New Hampshire.
A Vegas-Style Pitch in a Crowded Market
Carlin framed Vegas Club Casino as an attempt to blend old-school Las Vegas flavor with the safeguards of a regulated digital product. “Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP,” Carlin said in a statement announcing the launch. “Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino.”
Alexander brings his own track record to the project, having helped drive PlayStar’s early growth into one of New Jersey’s top-performing operators. Vegas Club joins a pair of other Caesars-linked platforms that launched just weeks earlier: Ember Casino and Betinia Casino, both of which also rolled out in the state during the past month. That trio of launches has compressed a wave of new competition into a short stretch, adding fresh names to an already dense field of New Jersey online casino apps competing for players in one of the country’s most mature iGaming markets.
G2 Digital isn’t stopping at New Jersey, either. The company has outlined expansion plans for Alberta, Ontario and Pennsylvania, contingent on regulators in each jurisdiction signing off.
Gaming Revenue Keeps Climbing While Sports Betting Slips
The new launches arrive as New Jersey’s broader gaming sector keeps posting gains. Statewide gaming revenue across casinos, racetracks and partners hit $585.6 million in June, up 0.7% from $581.6 million a year earlier, according to figures the Division of Gaming Enforcement released on July 16. Internet gaming remained the standout category, generating $271 million for the month — a 17.5% jump from $230.7 million in June 2025. Year-to-date online gaming revenue reached $1.59 billion through the first half of 2026, a 15% increase over the same period last year.
Atlantic City’s nine casino hotels posted $257.3 million in casino win for June, down a modest 0.7% from $259 million the year before, though it still ranked as the second-highest June total in 14 years. Year-to-date casino win for Atlantic City properties reached $1.41 billion, up 2.3%.
Sports wagering was the lone segment to move in the wrong direction. Revenue fell 37.7% to $57.3 million even as total betting handle climbed 16% to $917.2 million, with regulators pointing to heavier-than-usual patron winnings tied to the NBA Finals and the World Cup. For the first six months of 2026, statewide gaming revenue totaled $3.32 billion, a 6% increase from the prior year, while total gaming taxes collected reached $500.5 million through June.
What It Means for New Jersey Players
With 30 licensed online casinos now competing for attention, New Jersey bettors have more choice than ever when comparing bonuses, game libraries and platform features. The steady stream of new entrants — three in just the past two months — signals continued confidence in the state’s iGaming framework even as the sports betting side cools off. For anyone weighing where to play, it’s worth comparing the latest wave of launches against established names before deciding where to sign up, and checking the current lineup of New Jersey casino apps is a good starting point for that comparison.
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