Louisiana Gaming Revenue Climbs 7.6% in June, Fueled by Bally’s Baton Rouge Debut

Louisiana’s gaming industry posted a strong June, with the state Gaming Control Board reporting total revenue of $216.4 million, a 7.6% increase compared to the same month in 2025. The gains were fueled by robust sports betting activity and a standout debut from Bally’s Baton Rouge, which opened its new land-based casino this year after operating for years as a riverboat.

The June figures reflect a gaming market that continues to expand across the state’s casino districts, even as some individual properties saw revenue dip slightly year-over-year. When Bally’s Baton Rouge is excluded from the comparison, Louisiana’s overall revenue growth slows to a more modest 1.1%, underscoring just how much of the state’s headline number was driven by that single property’s transition to a permanent land-based facility.

Bally’s Baton Rouge Powers Statewide Growth

Bally’s Baton Rouge generated $6.2 million in gaming revenue during its first June operating on land, compared to just $0.9 million during the same month last year under its previous riverboat setup. That amounts to a 617.5% year-over-year increase for the property, by far the largest swing of any casino in the state and a clear signal that the move to a fixed, land-based facility has resonated with bettors and casino patrons in the capital region.

The Baton Rouge district as a whole posted $26.7 million in revenue, up 4.9% from June 2025’s $25.4 million, even though two of the district’s other properties struggled. L’Auberge Baton Rouge brought in $13.5 million, an 11.7% decrease from the $15.3 million it generated a year earlier, while the Queen of Baton Rouge saw revenue fall 24.9% to $7.0 million. Those declines suggest some cannibalization within the district as Bally’s new venue draws traffic that might otherwise have gone to competing casinos nearby.

Sports Betting Handle Climbs Sharply

Sports betting was another bright spot for Louisiana in June. Sportsbooks statewide reported a win of $36.0 million, up 7% year-over-year, on a total handle of $306 million. That handle figure marked a 25% increase from June 2025, translating to an 11.8% hold rate for the month. The growing gap between handle growth and revenue growth points to increasingly competitive odds and promotional offers among Louisiana sportsbooks, which can compress hold rates even as wagering volume climbs.

Beyond Baton Rouge, Louisiana’s other major casino markets delivered a mixed but largely positive picture. The Lake Charles district led the state with $75.0 million in revenue, up 2.3% from $73.3 million a year earlier. L’Auberge Du Lac posted $27.9 million, a 3.7% increase, while Golden Nugget Lake Charles grew 6.3% to $25.8 million. Delta Downs was the outlier in that market, dipping 5.1% to $13.4 million.

New Orleans and Shreveport Show Divergent Trends

New Orleans-area properties combined for $54.4 million, a 9.0% jump from June 2025’s $49.9 million, led by Caesars New Orleans, which surged 23.4% to $25.2 million. Treasure Chest edged up 1.9% to $13.9 million, while Boomtown Casino & Hotel slipped 6.8% to $9.1 million. Anyone tracking Caesars promo code offers in the state may notice increased marketing activity tied to that growth.

Shreveport/Bossier City, by contrast, was essentially flat, with operators reporting $54.2 million compared to $54.3 million in June 2025, a decline of just 0.1%. Margaritaville Resort Casino matched last year’s $14.6 million exactly, while Live! Casino rose 5.5% to $12.1 million and Horseshoe Shreveport slipped 0.5% to $10.6 million. Evangeline Downs, the state’s lone standalone racino entry in this report, generated $6.2 million, up 2.8% from $6.0 million in June 2025.

Taken together, the June numbers show Louisiana’s gaming market growing at a healthy clip, though the headline 7.6% increase owes much to a single new property finding its footing on land. With sports betting handle climbing 25% year-over-year, the state’s regulated sportsbooks appear to be capturing a growing share of bettor interest even as some retail casino properties face more localized competitive pressure. For bettors following Louisiana sportsbooks, the summer months could bring continued growth as operators compete for market share heading into the fall sports calendar, when football betting typically drives the state’s biggest handle totals of the year.