Kindred Group plc, one of the largest gambling companies in the world, has just announced the launch of its newest retail operation at the Swinomish Casino & Lodge in Washington.
This marks Kindred's 13th retail launch in North America, with a current retail presence in Pennsylvania, Arizona, and Washington.
The Swinomish Casino & Lodge is a premier casino, hotel, and resort located in Anacortes, Washington. Its home to state-of-the-art gaming machines and slot machines, live Blackjack tables, bingo games, and entertainment acts.
The Swinomish Casino & Lodge is a desirable destination for gambling and sports betting fans alike. The venue also offers five restaurants for fine dining experiences and an onsite theater and performance hall.
Formerly known as Unibet Group Plc, Kindred consists of nine brands, including Unibet, Maria Casino, and 32Red. Kindred Group caters to over 20 million customers worldwide, offering pre-game and live sports betting, poker, casino, and games.
The company has continuously transformed the online gambling industry since its establishment in 1997 as Unibet. Today, Kindred Group is one of Europe's leading online gambling groups.
The first phase of the sportsbook launch includes Unibet branded kiosks and over-the-counter sports betting, with an immersive Unibet sports betting lounge which is set to debut later in the year.
Manuel Stan, SVP of North America, Kindred Group, said, "We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community."
He went on to add, "Work continues at pace to build a fantastic Unibet sportsbook lounge, offering customers to the Swinomish Casino & Lodge a truly immersive sports betting experience."
This new launch follows the announcement of a six-year agreement between Kindred and the Swinomish Indian Tribal Community in October 2022. Kindred's investment in North American operations underscores its commitment to expanding its North American presence.
Furthering its commitment to North American operations, Kindred Group will continue investing in the region where market conditions support a sustainable business. Recently receiving approval from the New Jersey Division of Gambling Enforcement (NJDGE), Unibet is set to go live in May and will adhere to all local laws and regulations for safer gambling.
Henrik Tjärnström, the CEO of Kindred Group, stated that the company is excited to introduce its platform to customers in New Jersey. With the success of its brands, including Unibet and Maria Casino, Kindred Group has become one of the world's largest and most successful gambling companies.
"Introducing our platform to our customers in New Jersey will deliver the entertainment and experience enjoyed by our customers in Europe," said Henrik Tjärnström, CEO of Kindred Group.
What sets Unibet apart from other online betting platforms is its cutting-edge technology, user-friendly interface, and an extensive list of betting options. Unibet is constantly updating its platform to provide customers with the best betting experience possible, and the launch of the Swinomish Casino and Lodge retail operation is a testament to that commitment.
With the new retail operation in Swinomish, Unibet seeks to provide customers with an immersive and unparalleled betting experience tailored to their preferences. From football to chess and everything in between, Unibet has something for everyone.
The Kindred Group is committed to investing in growing its North American operations, and Unibet is at the forefront of that expansion. As market conditions continue to support a sustainable business model, Unibet is poised to expand its reach and bring its sportsbook and casino gaming services to more customers in North America.
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Kristin Chute is a seasoned writer who has spent the last two years covering the sports betting and online casino industries. Kristin spent much of her childhood at the racetrack, getting an early education in betting. A New England sports fan and hockey mom, she covers the industry news and legislative changes for EatWatchBet.