Bet365 has launched Jackpot365, a new opt-in progressive jackpot feature that sports bettors can attach to their betting slips when placing wagers. The product is now live in the United Kingdom, the Netherlands, Sweden, and Ontario, with Michigan and Brazil coming next. Since its casino debut in December 2025, Jackpot365 has paid out more than $66 million across over 112,000 jackpot wins, averaging approximately $595 per winner.
The feature is entirely optional. When a bettor opts in, an additional fee of approximately $0.68 is added to the betting slip, and the bettor receives an equal chance of winning a random daily prize draw. Jackpots come in four tiers: platinum, gold, silver, and bronze, with winners announced daily. The product carries a theoretical return to player of approximately 85 percent, meaning 85 cents of every dollar contributed flows back into the prize pool and reserve fund.
Sports Bettors Get a Casino Feature
The Jackpot365 feature started as a casino product, where players pay about $0.14 per hand or spin to enter the draw alongside their standard casino games. Extending it to sports betting required adjusting the entry cost upward to $0.68 per slip, with a correspondingly greater chance of winning built into the proportional structure. Since launching for sports bettors, 832 jackpots have been won through sports betting wagers, with total payouts exceeding $345,000 and an average prize of just over $400.
Bet365 built Jackpot365 in-house rather than relying on a third-party provider, which gives the company more flexibility to roll it out across its global footprint and adapt the feature to different regulatory environments. The progressive element of the jackpot means prizes grow continuously based on player participation, creating the same escalating excitement that drives engagement in casino jackpot products.
The Michigan expansion is the most significant for US audiences. Michigan is one of the most active regulated online gambling states in the country, with legal online casino, poker, and sports betting all operating under state oversight. Bringing Jackpot365 to Michigan would give bet365 sports bettors in the state access to the same feature already available in Ontario, which operates under a comparable regulatory framework just across the border.
Implications for US Sports Betting
Jackpot365 represents a meaningful product innovation in a space where most operator differentiation is driven by odds, promotions, and app functionality. Adding a game-show-style prize draw layer to sports betting without altering the underlying bet itself is an approach that could attract recreational bettors looking for an extra dose of excitement from their wagers.
As regulated online gambling continues to expand across the United States, features that blur the line between casino and sports betting engagement are increasingly common. The growing overlap between sportsbook apps and casino products reflects operators' interest in capturing more of each user's entertainment spending within a single platform. You can see what bet365's full US offering looks like in our bet365 review, and compare it to other top options in our sportsbook reviews section.
