Bally’s Corporation’s Casinos & Resorts division posted revenue of $401 million in the second quarter of 2026, up 2 percent from $393.3 million a year earlier, according to the company’s latest earnings release. The modest gain came alongside a much larger jump in consolidated revenue, which climbed 20.5 percent year-over-year to $792.2 million across the company’s broader portfolio.
The casino growth was driven largely by newly landed properties rather than existing markets holding steady. Bally’s credited its temporary Chicago casino, along with facilities in Baton Rouge and Marquette, Iowa, that moved into permanent landside locations earlier this year, with pushing the segment higher. Rated play across the portfolio rose 4.3 percent overall, a sign that Bally’s is squeezing more volume out of its footprint even as competition intensifies in some of its longtime markets.
Chicago Timeline Slips, But Bronx and Vegas Plans Move Forward
The earnings release stayed quiet on the recently announced construction slowdown at the $1.7 billion Bally’s Chicago project, offering only that the company now targets an early 2027 opening for the permanent casino. Bally’s says it remains committed to finishing the development, which is planned to include a hotel, restaurants, entertainment space and other amenities, and that it continues working with Gaming and Leisure Properties on construction financing.
Elsewhere, Bally’s disclosed that in August it signed a letter of intent with a prospective equity investor to help finance the $4 billion Bally’s Bronx project in New York City. CEO Robeson Reeves also gave an update on Bally’s Las Vegas, set to rise on the former Tropicana site next to the city’s new baseball stadium, saying the company is in “advanced negotiations with potential partners for exciting retail and entertainment offerings.”
Competitive Pressure in Atlantic City and East St. Louis
Not every market moved in Bally’s favor. The company acknowledged “elevated competition” cutting into performance in East St. Louis, Illinois, and in Atlantic City, where the broader casino market has faced pressure from new supply and shifting player spend. Reeves said that softness was offset by stronger play at the Chicago temporary facility and at Bally’s Quad Cities property, also in Illinois.
Beyond the Casinos & Resorts segment, Bally’s other business lines outpaced the casino division’s growth. Bally’s Intralot B2C revenue jumped 22.3 percent to $243.5 million, aided by the integration of Intralot’s business-to-customer operations, while North America Interactive revenue rose 16.9 percent to $66.1 million on what the company described as broad-based wagering growth across verticals.
UK Tax Hike Looms Over Digital Business
Reeves flagged a significant headwind on the horizon: the United Kingdom’s decision to nearly double its tax on digital-casino revenues, from 21 percent to 40 percent. He estimated the change will cost Bally’s roughly $39 million in cash flow and warned that marketing spend in the region will be scaled back as a result.
Even so, Reeves pointed to accelerating momentum in the UK, with constant-currency growth climbing from 10.5 percent in the first quarter to 11.6 percent in the second, and roughly 13 percent in July. He argued that consolidation among smaller UK igaming operators, which he expects to accelerate following the World Cup and into the fall tax season, represents an opportunity for Bally’s rather than a threat, since the company has driven double-digit growth without added marketing investment.
Lottery Contracts Expand Internationally
On the lottery side, Reeves highlighted new contracts secured in Australia, Chile and Greece, along with a deal naming Bally’s the new technology-solutions provider for the Ontario Lottery & Gaming Corporation. He said the company is drawing on expertise from its legacy Gamesys business to strengthen the technology and service it delivers to lottery partners going forward.
Bally’s mixed results reflect a company managing several major capital projects at once while leaning on newer regional properties to offset softness in mature markets. Investors weighing sportsbooks and casino operators active in states like Illinois or New Jersey will likely watch closely to see whether the Chicago and Bronx projects stay on their revised timelines through the back half of 2026.
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