There is plenty to love with William Hill's current US product. The website and app are both extremely user friendly, their promotions tend to be on par with their competitors, and their customer support is arguably the best in the industry.
Obviously with a book as well funded and well respected as William Hill, your funds are always safe here. We are yet to find a legitimate complaint as far as any of the cashier services at William Hill are concerned.
While William Hill doesn't offer quite the variety of bets live and in-game as some of their competitors, they do offer more than most US sportsbooks and the user interface is extremely intuitive and easy to use.
William Hill is not the most creative book in the market when it comes to their lines and offerings, but they consistently have action on all major sporting events. They also offer a full lineup of bet types including spread bets, moneyline, parlays, teasers, player props, and futures.
The lines here move fast and are extremely accurate. William Hill is often the first-to-market with lines on NFL, NBA, MLB and PGA contests. That is generally not the case with college sports, but you will always find lines for every major D1 game.
As you might expect from a book with a handle as large as William Hill's the website and app are both very well executed. The book is easy to navigate and use, and the live betting feature works flawlessly. As with any sportsbook, there have been downtime issues in the past, but these tend to be far rarer with William Hill than most of their competitors.
The user experience on the app is phenomenal. The book is well laid out, it is easy to find the bet you are looking for, and the overall feature list is amongst the top in the industry. Both player props and live betting, which are notorious for UX issues with other books, are extremely well executed. It is hard to find any negatives with the technology powering the William Hill sportsbook.
Player promotions at William Hill are fairly average. They are currently running a $500 risk-free bet on the Super Bowl, which is a fairly typical offering for them. You will never find the high-end max bonus at William Hill, but their promotions do come with player-friendly terms and conditions. For example, the current Super Bowl promotion has only a 1x rollover requirement.
The one area that William Hill lags behind competitors PointsBet and BetMGM is existing player promotions. They rarely, if ever, offer promotions that existing customers get access to. In the case of PointsBet these offers include both reload bonuses and reduced juice opportunities.
It appears that William Hill believes their product is strong enough to not need these sort of offers, and that may very well be the case. If you offer a product that customers prefer to use, it is easy to make the argument that they will remain active simply because it is their preferred and primary place to bet.
There are two factors we considered when rating William Hill's customer support. The first, is support options and reliability. In this case, William Hill offers support through chat, email, and over the phone. Along with Unibet, William Hill is one of only two US sportsbooks to offer phone support to sportsbook users. Most books elect to simply offer chat support.
The second major factor here is overall customer satisfaction. The William Hill app was a mainstay on top of Apple's sports app charts throughout the 2020 NFL season. Often times, a service app like a sportsbook with as many downloads as William Hill has had will get a ton of negative reviews, simply because that is the nature of online reviews. However, this is not the case here. With over 40,000 reviews, William Hill's app maintains an overall user-review of 4.6 (out of 5). This makes it the highest rated sports betting app available in the US. There are clearly a lot of happy users out there.