As one of the leading sports betting companies in the United States, FanDuel has always been known for its extensive range of sports betting options. While FanDuel offers an extensive range of sports betting options, there is still room for improvement with its online casino offering.
However, Flutter Entertainment, FanDuel’s parent company, recently acknowledged some issues with their US iGaming platform and pledged to improve it. This is great news to many online casino fans eagerly awaiting more options and better experiences when playing their favorite games.
FanDuel Partners With Ad Agency To Increase Market Share
Over the past year, Flutter has made several moves to promote FanDuel's online casino. This includes hiring Mischief, a New York-based ad agency, to increase FanDuel Casino’s market share, add bettors, and grow brand awareness.
FanDuel and Mischief are working together to make the FanDuel brand an important part of gaming online, noting they want to appeal to both male and female players.
Flutter has also taken steps to promote responsible gambling. They have provided funding to the Responsible Gambling Council (RGC) to conduct research on marketing and advertising standards in online gambling. The RGC is an independent non-profit organization that works to reduce problem gambling and promote responsible gambling practices.
The research conducted by the RGC will help Flutter understand how best to market its products responsibly and ensure customers are protected from harm. It will also help them better understand customer preferences and behaviors regarding online gaming.
FanDuel’s marketing push has made tremendous progress over the past year. According to Eilers & Krejcik Gaming (EKG), FanDuel had a 20% share in the fourth quarter, up from 17% a year earlier.
Improving Customer Experience With New Promotions and Bonuses
What does this mean for gambling enthusiasts? In short—it means better gaming experiences! Flutter Entertainment is taking the initiative to make improvements that will benefit both themselves and the customer experience.
FanDuel’s new rewards machine has received recent honorable mentions. This free-to-play slot mechanic offers daily bonuses and will keep you entertained. To play, you must go to the FD Casino home page and spin the wheel. You could be rewarded with cash prizes, bonus money, or free spins, depending on where it lands.
Additionally, Flutter has rolled out a new brand strategy emphasizing customer acquisition and retention through promotions such as free bets, sign-up bonuses, and loyalty rewards.
Preparing for Increased Competition as Online Casinos Gain Popularity
In terms of market share, FanDuel has seen steady growth over the past few years and currently holds a commanding lead in terms of revenue. However, rival companies such as DraftKings have made strides in recent months and are quickly gaining ground on FanDuel.
The iGaming industry is still in its infancy; right now, only six states in the US allow online casinos: Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia.
But internet casinos have economic advantages like better profits and lower costs than sports betting — so it's expected that other states will legalize them soon. Furthermore, customers of iGaming tend to be more loyal to their preferred platform than sportsbooks. Companies like FanDuel are already strategizing ways to capitalize on iGaming's possible upsweeps moving forward.
FanDuel is taking proactive steps to prepare for increased competition and the further proliferation of iGaming. In addition to hiring Mischief to increase its market share and grow brand awareness, FanDuel has also improved its iGaming platform over the past year with a wider selection of games, enhanced features, and exclusive promotions, which have helped it retain existing customers while attracting new ones from rival companies.
