BettorView, a market leader in the sports betting technology space, has signed a deal to partner with NASCAR to promote racing content across several states that offer legal sports betting.
From the NASCAR press release, the overall goal of this partnership is to drive fan engagement and viewership of NASCAR through the growth of the sports betting culture in the United States. The partnership marks BettorView's first with a professional sports league.
More people are betting on auto racing and NASCAR wants to form a solid connection with the sports betting community. The amount of money wagered on NASCAR has increased at a steady rate over the past couple of years, so the partnership between BettorView and NASCAR comes at a perfect time for both organizations.
The partnership should be a win-win for both companies as BettorView continues its rapid growth, providing NASCAR with a plug-and-play solution to engaging sports bettors at a national scale.
The NASCAR playoffs are about to start soon. Through this partnership, BettorView will provide handy NASCAR stats, odds, trends, betting tips, and various sports betting promotions to stadiums, sports bars, restaurants, and NASCAR tracks in states that offer legal sports betting. This means that NASCAR should be able to add a high number of new viewers since more sports bettors will become educated and interested in wagering on stock car races.
NASCAR has become more focused on gaining more of the sports betting market share over the last couple of years. The racing conglomerate has inked deals with Sportradar, IMG Arena, BetMGM, WynnBET, BetGenius, and Penn National Gaming. NASCAR knows that the sports betting marketplace is only going to expand as more states legalize sports betting.
More About BettorView
BettorView was founded in 2017 with the goal of bringing quality sports betting content to restaurants, bars, and casinos around the country. BettorView came up with a plug-and-play solution that would make getting premium sports betting content easy on venue managers. BettorView has experienced phenomenal growth since its inception and is now offered at over 1,000 total screens across the country.
Several BettorView executives are pleased with the new partnership with NASCAR. Seth Schorr, CEO of BettorView, said “As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
Javier Vargas, BettorView’s COO, said he was also “excited to bring our marketing and technology solutions to NASCAR”. Vargas went on to say that BettorView will be able to “assist NASCAR in its ability to deliver measurable ROI to sportsbooks”.
Nascar's Managing Director of Sports Betting, Joe Solosky, was quoted in the press release, “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
If NASCAR's goal with this partnership was to increase the total handle for their sport, while engaging with sports bettors in race venues, BettorView should be a perfect fit.
